Five questions · nothing is sent anywhere

Five questions before you spend a dollar on ads.

Plenty of agencies will take your money whether or not the service fits. That's how a plumber ends up paying for months of ads to find out ads were never the problem.

Answer these honestly. It runs in your browser, nothing is recorded, and I never see your answers — the point is for you to find out, not for me to capture a lead.

Is one new customer worth at least $200 to you?Not revenue for the year — the profit on one job. Clicks in the trades cost real money, so the maths only closes when a single won job pays for a lot of clicks.
Can someone answer the phone during business hours?This is the one that quietly decides campaigns. If calls go to voicemail, your budget is buying calls for the competitor who picked up on the second ring.
Do you have a few hundred a month for ad budget, on top of my fee?Google bills that budget to your card directly, not to me. Below a few hundred a month there isn't enough click volume to learn anything from.
Are people already searching for what you do?“Furnace repair near me” — yes. A brand new service nobody has a word for yet — no. Search ads capture demand that already exists; they don't create it.
Can you give this ninety days before you judge it?Month one is mostly finding out which searches waste money. Months two and three are where that work shows up.

Who this is built for

Plumbing, HVAC, Roofing, Electrical, Landscaping, Garage doors, Water damage, Pest control, Auto repair, Dental, Med spa, Legal, and neighbouring local service trades.

Not restaurants, cafés, bars, retail or hospitality — not as a preference, but because the value of one customer doesn't usually support the cost of a click. That list is enforced in the code that finds prospects, so what I say here and what I actually do can't drift apart.