Public demo — no login, no email
This is the dashboard my clients read.
Every account gets this, installable on a phone. Nothing is behind a gate, because a dashboard you can't see before you buy isn't proof of anything.
Read this first
Every figure on this page belongs to Demo Plumbing Co, an account I built to show the format. It is seeded data, labelled as seeded everywhere it appears, and excluded from the public counter on the home page. No real client's data appears on this site without written permission.
Want the real thing rather than this summary? Open the seeded client app — same account, read-only.
Results
JUL 01 2026 – JUL 25 2026 · seeded demo dataTracked leads
31
25 days · calls + forms
Clicks
382
25 days
Cost per lead
$20.87
Spend ÷ leads
Ad spend — billed by Google
$647.00
Cap $900.00/mo
Activity feed
Seeded entries- JUL 25 08:53Blocked search term "free plumbing advice"People searching for free advice were clicking the ad and never calling. Blocked so the budget goes to people looking to hire.$31.00/mo that had been going nowhere
- JUL 24 12:53Paused keyword "plumber jobs hiring"This was pulling in job seekers, not customers. Paused it.$18.00/mo that had been going nowhere
- JUL 24 06:53Search-term audit — 63 terms reviewed, 4 blockedWeekly read of exactly what people typed before clicking your ad.
- JUL 23 12:53Blocked search term "plumbing school near me"Students, not customers.$22.50/mo that had been going nowhere
- JUL 22 12:53Caught an ad group that had stopped servingOne ad group had no running ad, so it could not show at all. Fixed the same day.
- JUL 21 12:53Excluded clicks from outside the service areaClicks from towns this business does not drive to were costing money every week.$47.00/mo that had been going nowhere
- JUL 20 12:53New ad written for water heater repairThe old ad did not mention same-day service, which is the main reason people call.
- JUL 19 12:53Paused keyword "how to fix a leaking pipe"DIY searches. They click, they read, they never call.$26.00/mo that had been going nowhere
Every entry is written the day the change is made · nothing is edited afterwards
Waste prevented, this account
Conservative estimate — labelled as one$164.00
Demo account · seeded
How this is calculated: for every search term I blocked, the money it had already spent without producing a call, held flat for the rest of the month. Nothing is projected forward, and nothing is multiplied.
Goal pace
31 / 25 leads · this monthThe goal is a number you set with me at the start of the month, not one I set for you. If the bar falls behind the white line by more than a week's worth of pace, you get a phone call rather than a quieter report.
Billing
StarterYour ad budget goes from Google to your card. It never passes through my account, so there is nothing for me to mark up, hold, or delay.
Requests
Seeded- JUL 24 12:53Open
“Can we try drain cleaning as its own campaign?”
- JUL 22 12:53Done — JUL 22 15:53
“We're slammed in South Lyon, push more there.”
- JUL 19 12:53Done — JUL 20 04:53
“Stop the ads on Sundays, nobody's here to answer.”
Requests are logged with the time they arrived and the time they were done. Both timestamps stay visible, including the slow ones.
Want to see this with your own account's numbers in it?
The free teardown comes back in this format, using whatever data your existing account already has. If you've never run ads, it uses what your competitors are visibly doing instead.